Communication 2006
Global Best Practices
12th December 2006, Ambassador Hotel, Mumbai

For Registration Please Email:
mishanetwork@mishanetworkpr.com or bmiabc@yahoo.co.in

Bish Mukherjee, ABC, is an Accredited Business Communicator (ABC) from the International Association of Business Communicators www.iabc.com, and a Club 500 member. He is a 2-term Past President of IABC's New South Wales Chapter in Australia. He was a Member of IABC’s Research Foundation Board of Trustees (2002-2003) and an International Executive Committee Member (2002-2003). He is the current Chairman of the IABC India Chapter. Bish is the IABC Region Director for the Asia-Pacific Region (2002-2007) and an International Executive Board Member (2003-2007). 

Besides being India's former National Coordinator and Council Member for the International Public Relations Association IPRA, Bish has been a member of the Public Relations Institute of Australia PRSA, the Public Relations Society of India PRSI, the Bombay Advertising Club and the Mumbai Press Club. He is a Past President of the Association of Business Communicators of India ABCI. He is an accredited journalist with Australian News Syndicate and has written cover stories for the Aussie paper Indian Link. Bish is a corporate member of the Advertising Club of Madras.

Jim Truscott is the Director of Truscott - Crisis Leaders, and is based in Perth, Australia. Truscott advises companies and State Owned Enterprises from Beijing to Melbourne, Dubai to Auckland on hot issues, threats, commercial exposures and operational risks. Jim and his team guide executives in the art of crisis leadership to develop and implement strategy for business continuity, liability and reputation under pressure. Their experience in devising strategy in situation rooms and controlling emergencies in operations rooms, allows them to advise Management Teams who understand that business thrives on instability and that there is plenty of room at the top.

Formed after the Sydney Olympics, Truscott are leaders in getting back to the future. They are a multi-stream management consultancy with 100+ clients across Asia Pacific. Emergency Response, Risk, Safety and Security Management on Crisis Leadership, Business Continuity and Emergency Management underpin their focus. They primarily operate with publicly listed and multi-national companies, conglomerates and super-majors. They maintain a small government clientele.

Adrian Cropley is the CEO - Principal Consultant of Cropley Communications Pty Ltd, Melbourne, Australia.  Adrian has worked in human resources, communications and change for more than 15 years. During this time in corporate world Adrian worked in a variety of roles from technical project management to staff development and HR management. He also took on major roles as an internal consultant on change management and the head of corporate internal communications for a large telecommunications supplier.

Until recently, he was head of employee communications with Ericsson in Australia, New Zealand and the Pacific Islands. He did a stint with Ernst and Young as their Change Manager for relocations in Australia. 

Some highlights from Adrian’s career to date include: developing a knowledge sharing strategy for communications in a global organisation, receiving recognition and awards for best practice in both technical and communications fields, and most recently, having the CEO communication strategy he developed win a merit award in the prestigious 2004 Gold Quill Awards. Adrian has presented on:

COMMUNICATING CHANGE :

Change may be constant in organisations today, but with an understanding of the change process and a more targeted strategic communications program it is simple. Participants at the end of this session will have a greater understanding of:

• The emotional journey during change
• Defining and managing stakeholders & Champions
• Creating effective channels during change

You will also hear about the case study: effective workplace change the Ernst & Young relocations nationally

Implementing an effective Internal Communications Strategy

Implementing a strategic internal communications strategy is often looked at as complicated. However it does not have to be. During this session you will be taken through a case study of Ericsson Australia’s journey to a great internal communications strategy have a greater understanding of:

• The strategic elements of an internal communications strategy
• The 4M’s of a an effective internal communications Strategy
• How to get the runs on the board as a communications professional
• How to enlist support from within the company

Case study: Ericsson Australia setting up the Internal Communications Department

Employee satisfaction/engagement surveys: An event or a culture

Enormous amounts of time and energy are spent creating the event, which is the employee satisfaction/engagement survey. But rarely does the end justify the effort. Engendering a culture of surveys is perhaps what we should be striving towards. In this session we will explore:

• What the focus of the employee satisfaction survey is
• How do you get the buy in to the survey
• What builds the culture rather than it being just an event?

Gloria Walker, ABC, FRSA, is an independent communications consultant based in London, England.  In her career of more than 25 years, she has held positions in the US and in Europe in corporate communications, internal communications, public relations and public affairs both in-house and in consultancies.  She consults with companies on aspects of business issues, including vision, strategy and change management.

Gloria holds degrees in Public Relations (BS, West Virginia University) and Journalism (MA, The University of Texas at Austin) and has taken postgraduate courses at the London School of Economics.  She is currently pursuing doctoral studies at the University of Salford (UK).

Gloria is an accredited member of the International Association of Business Communicators (IABC), Past President of IABC’s UK Chapter, a former member of the European Region’s Board, a

Gloria has presented on:

• Building your research skills - developing an understanding of different research methods and when and how to use them.
• Issues management - identifying and handling strategic issues with external stakeholders.
• Presentation skills - improving your skills; preparing and presenting with power.
• Strategic planning - hands-on practice and team working.

Thinking brand? Don’t leave the employees behind!

Organisations are increasingly realizing employees are their most important asset, yet they continue to focus on other stakeholders and hope that employees will “just get it”. To survive and thrive, an effective “internal brand” is critical if organisations are going to deliver on their brand promise. But what is the internal brand and what role do communicators play in it?

Simon facilitates delegates discover how to develop a strong internal brand that will set the organisation apart from competitors and what communicators need to do to make this happen.

Julie Freeman, ABC, APR, is President of the International Association of Business Communicators (IABC).  Please visit www.iabc.com for more information. IABC, the International Association of Business Communicators, is a global network of professionals committed to improving organizational effectiveness through strategic communication.  With more than 100 chapters, IABC serves 13,500 members in 65 countries and 10,000 organizations. Julie is based at the IABC World Headquarters in San Francisco, USA.

Julie has 25 years of experience in communication and nonprofit management and has helped organizations undergoing financial crises to recover and to rebuild their public image. Since becoming president of IABC in July 2001, She has worked to improve the association’s financial health and enhance the value of IABC membership. During her term as president, IABC has eliminated its financial deficit ahead of schedule and launched several new programs including two blogs (IABC Café and In Session) and a blog community (Communication Commons), teleseminars and web seminars for professional development, a job board for job seekers and employers, an online communication planning tool for members (MyComm), and a Speakers Bureau.

Julie has previously served as executive director of the Professional Picture Framers Association and has an MBA from the College of William and Mary in Virginia, USA. She is a frequent speaker and media commentator on business communication topics and industry trends.

Attracting and Retaining Employees: Corporate Reputation Matters

Often when we talk of corporate reputation, we are thinking in terms of a company's reputation with its external stakeholders.  But recent global research shows that a company's reputation is a factor in attracting and retaining employees.  Learn why employees want to work for a company with a good reputation and how to manage reputation so that employees are fully engaged.