COMMUNICATION 2006

International Best Practices
Ambassador Hotel, Churchgate, Mumbai
12TH December 2006


9.30:   Lighting of the Lamp by Julie Freeman

9.40:   Thinking Brand? Don’t leave the employees behind!
            Speaker:          Simon Covill ABC
                                    Corporate Communications Manager, Cuscal
                                    Sydney, Australia
                                    www.cuscal.com.au

10.30: International Trends in Communication – CSR, HR, Internal Comms, Blogs and Employee Engagement
            Speaker:          Bish Mukherjee ABC
                                    President, Misha NetworkPR
                                    Chennai, India
                                    http://www.mishanetworkpr.com/

11.20: Tea Break

11.40: Issues Management-identifying and handling strategic issues with external stakeholders
            Speaker:          Gloria S Walker ABC FRSA
                                    Consultant in Strategic Communications
                                    London, UK

12.30: Lunch

13.30: Crisis Management—Media induced simulation
            Speaker:          Jim Truscott
                                    Director, Truscott-Crisis Leaders
                                    Perth, Australia
                                    www.crisisleaders.com

15.00: Tea Break

15.20: Corporate Reputation Matters: attracting and retaining employees
            Speaker:          Julie Freeman ABC APR
                                    President, International Association of Business Communicators
                                    San Francisco, USA
                                    www.iabc.com

16.10: Communicating Change: It can catapult you to the zenith or nadir of your career
            Speaker:          Adrian Cropley
                                    Cropley Communications
                                    Melbourne, Australia
                                    www.cropleycomms.com

17.00: Open Session

17.30: Close

Conferences

Challenges for Communicators - Master Class 2004

Misha Network is organizing a series of one-day conferences at the Taj Gateway in Bangalore on 23rd April, at the ITC Chola Sheraton in Chennai on 29th April, at the Ambassador Hotel in Mumbai on 7th May and at the Green Park Hotel in Hyderabad on 13th May. We are releasing newspaper ads shortly. The first draft has gone up on the website. Please look up www.mishanetwork.com.

I invite you and your colleagues to register for one of these state of the art conferences. Bish Mukherjee, ABC, Asia Pacific Director and Executive Board Member of the International Association of Business Communicators, will lead the Conference. He has just returned from a highly successful speaking tour of the USA, Malaysia, Philippines and Thailand. His seminars have been attended by scores of communications professionals from around the world, many from Fortune 500 companies.

The guest faculty for these Master Classes may include, among others, Yeshwant Thorat, MD of NABARD, Dr Pragnya Ram from the Aditya Birla group, Alpana Killawalla of the Reserve Bank of India, Raghuraman Balakrishnan of Polaris Software Lab Ltd, John Kuruvilla of Air Deccan, Mahnaz Curmally formerly of Ogilvy PR, Sangram Mohanty of Reliance Energy Ltd, Peter Yorke of i-flex Solutions and others.

Topics covered will include Communications from the leaders: Carrying on with the Mantra of Everyday Work, Nurturing Media Relations in a Regulated Industry - Oohs and Aahs, Developing Brand Loyalty in a Crowded and Competitive Market, Role of Marketing and E-Marketing to achieve Corporate Goals, E-Employee Communications, E-Marketing Communications, Protecting Corporate Reputation and Branding, Employee Communication: Strategic Planning: Vision, Beliefs and Values that shape Performance, Criticality of IT Communications in M&A, etc.

The registration fee is Rs 3600 only for each centre. IABC and selected professional organizations get a discount of 15 per cent. Please ask for group discounts too. I would really appreciate if you can also give us a banner sponsorship in the cause of training and education. It will cost you Rs 5000 only.

We have programs coming up in Los Angeles (mega event 1600 communicators attending) June 6-9, Kuala Lumpur - July 21-22 and Hong Kong Nov 11-12. Would you like to come to any of these? Please let me know and I'll send you more details.

The registration form and comments from past attendees are attached. Please return the form duly filled in at the earliest.

With greetings of the season.

 
 
 

 



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